T Parker Marketing – SEO Expert in Mississauga | Local SEO, Google Maps, SEO Consultation
T Parker Marketing started working with Caledon Truck Driving School in June 2022. It is a commercial truck driving school located in Brampton, Ontario that specialises in personalised MELT Program and helps students test for Class A And D licences.
Since this is a brand new business, we were tasked with building a website, set-up social media accounts, and later on handle digital marketing, including Facebook & Instagram ads, organic social media marketing, search engine optimisation, and Google My Business optimisation.
Their website – https://aztrucktraining.com, was completed by July 2022 and we started with the digital marketing activities the very same month.
Their main focus – generate leads interested in joining their truck driving school.
With our focused approach, in just six months of combined marketing efforts, Caledon Truck Driving School ranks on Google’s first page for 3 of their target keywords and ranking on page 2 and 3 for other target keywords.
For their Google My Business page, we focused on showcasing the experience and skills of the trainers. We also added creative photos displaying the school’s training trucks, created guides to help aspiring students understand the process, and ran time-sensitive promotions.
In the last six months, their page has received 410 business interactions, which include calls, directions, and website clicks. Monthly views have increased exponentially starting with 300 views in Month 1 to over 2,200 in Month 6.
They had a reasonable budget of $1000 a month for Facebook and Instagram Ads. We A/B tested ads for two months and found a clear winner and continued with the same creative for the remaining months.
Caledon Truck Driving School has received over 317 leads between July and December 2022. They have several students preparing documents to attend their school and over 12 students who’ve graduated with their MELT program and cleared the Class A licence test.